McNeilus Concrete Mixers
The Brains of the Operation
McNeilus wanted to introduce its new FLEX Controls system for concrete mixers with a splash at CONEXPO, the construction industry’s largest trade show in North America. Furthermore, software is challenging to present – which complicated the task. There’s not much to show or see when a controls system is functioning in a major piece of equipment.
The solution was an engaging product launch video that brought FLEX Controls to life by combining dramatic footage of a McNeilus mixer with motion graphics designed to show the multiple connections between the software and the vehicle. This video, filled with McNeilus attitude, successfully positioned FLEX Controls as the industry’s most advanced system software for mixers. The payoff? Helping customers and prospects envision their most connected fleet ever.
The concept also scaled to a number of digital tactics and the trade show booth itself, helping to solidify McNeilus as a technology leader in the space. Through landing page form submissions, McNeilus captured three times as many unique leads as previous launches.
