McNeilus wanted to introduce its new FLEX Controls system for concrete mixers with a splash. Furthermore, controls are challenging to present – which complicated the task. There’s not much to show or see when a controls system is functioning in a major piece of equipment. The solution was an engaging product launch video that brought FLEX Controls to life by combining dramatic footage of a McNeilus Bridgemaster mixer with motion graphics designed to show the multiple connections between the software and the vehicle. This video, filled with McNeilus attitude, was unveiled at CONEXPO 2017 in Las Vegas, the international trade show for the construction industries. The payoff? Helping customers and prospects envision their most connected fleet ever.