Ovaltine has been around forever. This integrated campaign paid tribute to the brand’s heritage with its vintage look and feel. Print and banner ads drove traffic to the official Ovaltine Facebook page where users can share their favorite kid moments, soak in the brand’s nostalgia – plus get special offers and recipes. Ovaltine’s Quotagraph cherishes your child’s wisdom as digital art. Moms are asked to reconsider the chocolatey, fortified vitamin and mineral milk modifier they may have consumed as a child, and use their children’s verbal gems to contemporize the classic brand.