Nestlé Prepared Foods wanted to know how to rebuild consumer trust in the frozen prepared foods category. To support the client’s Food 3.0 initiative across its brands Stouffer’s, Lean Cuisine, Hot Pockets, Lean Pockets and DiGiorno, a sweepstakes game microsite was created. The Freshly Made, Simply Frozen Truth or Dare Instant Win Game presented startling, but true facts about Nestlé’s frozen prepared foods – communicated in a simple, honest and proud story.