Everyone has used Goo Gone, but not everyone knows what all it can really do. This integrated campaign helped change that. Banner ads let users know that Goo Gone can take almost anything off just about everything, including when your kid’s imagination meets the living room wall. A rich media ad unit showed that Goo Gone removes it all, even other people’s opinions. And the Passion Project amplified the Goo Gone conversation on Facebook, and extended it into the blogging world by sending influential bloggers a custom gift they were sure to love. The only catch? The new gift arrived at their doorstep all goo’ed up. With a complimentary bottle of Goo Gone in hand, the bloggers were not only inclined to try out the product, but also to capture and share their experiences on their blogs.