How do you get young people talking about a 100-year-old brand like Dutch Boy paint? Create a one-of-a-kind app that makes finding colors feel young, fun and simple. Targeted at a music-loving Millenial consumer base, Dutch Boy’s Paintlist uses song-identifying technology to translate music into actual color palettes. It analyzes specific attributes from a song to create three custom color palettes unique to a song’s identity, giving consumers the confidence to design a room that matches the style and personality of their favorite music. Designed and developed for both iPhone and Android platforms. To learn more about this project, check out the link below.

Dutch Boy Paintlist Mobile App